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1 industry attractiveness
упр. привлекательность рынка (название оси на графике business screen; представляет собой результат анализа структуры рынка с точки зрения возможности получения высокой прибыли в длительном периоде; зависит от наличия реальных или потенциальных конкурентов, сезонности и стабильности спроса, рыночной власти покупателей, возможности появления продуктов-заменителей)See:Англо-русский экономический словарь > industry attractiveness
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2 business screen
упр. бизнес-экран* (более сложная форма бостонской матрицы, в которой девять ячеек; на одной оси откладывается привлекательность отдельного направления бизнеса, а на другой оси возможности компании в этом направлении; чем выше обе характеристики, тем более выгодным является направление; разработана компанией McKinsey в 1970-х гг. в ходе консультирования General Electric)Syn:See:
См. также в других словарях:
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